health & Wellness

health & Wellness

health & Wellness

Elevate CBD

Elevate CBD

Elevate CBD

Elevate CBD is a premium wellness brand focused on CBD supplements for recovery, sleep, and performance.

Elevate CBD is a premium wellness brand focused on CBD supplements for recovery, sleep, and performance.

$20,000+

$20,000+

Attributed revenue from email in the first 90 days

The Brief

The Brief

The Brief

The Brief

ElevateCBD had no email system in place and needed to build out a system to generate repeat orders. They wanted to welcome new subscribers, recover lost checkouts, and educate customers post-purchase, all without sounding generic or spammy.

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ElevateCBD had no email system in place and needed to build out a system to generate repeat orders. They wanted to welcome new subscribers, recover lost checkouts, and educate customers post-purchase, all without sounding generic or spammy.

See More

Elevate CBD Products

I handled the full email flow strategy, copywriting, and design using Klaviyo. This included setting up:

I handled the full email flow strategy, copywriting, and design using Klaviyo. This included setting up:

Welcome series for new subscribers

Abandoned cart and checkout flows

Post-purchase flows with education and upsell logic

List hygiene and segmentation structure for future campaigns

Each email was custom-designed and copywritten to match ElevateCBD’s brand voice. Beyond the flow setup, we handled a few email campaigns for the brand on an ongoing basis for to keep the existing subscribers engaged.

Within the first 90 days of launching the flows, ElevateCBD built a strong lifecycle foundation beating industry benchmarks and generating consistent revenue from email alone.

Within the first 90 days of launching the flows, ElevateCBD built a strong lifecycle foundation beating industry benchmarks and generating consistent revenue from email alone.

$20,000+

$20,000+

$20,000+

Attributed revenue from email in the first 90 days

$3.63K

$3.63K

$3.63K

Revenue generated by the Abandoned Cart flow

$1.58K

$1.58K

$1.58K

Revenue generated by the Welcome Series

$59

$59

$59

Average Order Value

Above Benchmark

Above Benchmark

Above Benchmark

Open & click rates across all flows

What I learned from working with Elevate CBD:

01

Foundational flows can create lasting revenue streams when designed with intent.

02

Even within 90 days, strategic email automation can prove ROI and set up long-term retention success.

The Work

The Work

The Work

More Of My Work

More Of My Work

More Of My Work

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From solo-founder DIY to $92,000+ in automated email revenue. This Australian babywearing brand went from text-heavy, design-lacking emails to a polished retention system that drives 71% of their email revenue through flows alone.
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Attributed revenue from flows, up 129% from previous period
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One SKU of wearable sleep pods turned into abundant opportunities for this brand. Their revenue surged following well-implemented lifecycle, email & SMS automations.
36-40%
In email & SMS driven revenue in the first 2 months
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baby & Maternity
Hackerlily
From solo-founder DIY to $92,000+ in automated email revenue. This Australian babywearing brand went from text-heavy, design-lacking emails to a polished retention system that drives 71% of their email revenue through flows alone.
$66,390
Attributed revenue from flows, up 129% from previous period
View case study
health & wellness
StayLyfted
StayLyfted is a U.S.-based wellness brand hosting monthly in-person yoga experiences for women, called Puff & Pose, designed to blend movement, mindfulness, and sisterhood.
$5,390
Ticket revenue from the April 6 Puff & Pose event
View case study
health & Wellness
Nesti
One SKU of wearable sleep pods turned into abundant opportunities for this brand. Their revenue surged following well-implemented lifecycle, email & SMS automations.
36-40%
In email & SMS driven revenue in the first 2 months
View case study

baby & Maternity
Hackerlily
From solo-founder DIY to $92,000+ in automated email revenue. This Australian babywearing brand went from text-heavy, design-lacking emails to a polished retention system that drives 71% of their email revenue through flows alone.
$66,390
Attributed revenue from flows, up 129% from previous period
View case study
health & wellness
StayLyfted
StayLyfted is a U.S.-based wellness brand hosting monthly in-person yoga experiences for women, called Puff & Pose, designed to blend movement, mindfulness, and sisterhood.
$5,390
Ticket revenue from the April 6 Puff & Pose event
View case study
health & Wellness
Nesti
One SKU of wearable sleep pods turned into abundant opportunities for this brand. Their revenue surged following well-implemented lifecycle, email & SMS automations.
36-40%
In email & SMS driven revenue in the first 2 months
View case study

baby & Maternity
Hackerlily
From solo-founder DIY to $92,000+ in automated email revenue. This Australian babywearing brand went from text-heavy, design-lacking emails to a polished retention system that drives 71% of their email revenue through flows alone.
$66,390
Attributed revenue from flows, up 129% from previous period
View case study
health & Wellness
Nesti
One SKU of wearable sleep pods turned into abundant opportunities for this brand. Their revenue surged following well-implemented lifecycle, email & SMS automations.
36-40%
In email & SMS driven revenue in the first 2 months
View case study
health & wellness
StayLyfted
StayLyfted is a U.S.-based wellness brand hosting monthly in-person yoga experiences for women, called Puff & Pose, designed to blend movement, mindfulness, and sisterhood.
$5,390
Ticket revenue from the April 6 Puff & Pose event
View case study