Attributed revenue from flows, up 129% from previous period
Here’s what I handled:
Monthly email campaign calendar (ideation, copy, design, setup, testing)
Complete flow rebuilds and additions – including a brand new abandoned cart flow
Email copy rewrites and tone updates to reflect Hackerlily’s March 2025 rebrand
Segmentation logic to separate first-time buyers, repeat customers, and gift purchasers
Klaviyo cleanup, A/B testing, and ongoing deliverability monitoring
Together, we turned email from an afterthought into a powerful, revenue-driving, on-brand channel that saves her time and grows her business.
Attributed revenue from flows, up 129% from previous period
Conversion rate across flows
Top flow conversion rate (Welcome Series)
Revenue per recipient, nearly 6× industry average
Flows share of total email-attributed revenue
Campaign revenue, up 63.6% from previous period
Average CTR across campaigns
Average Order Value across email-driven purchases
What I learned from working with Hackerlily:
01
Design and tone consistency after rebranding can dramatically increase both engagement and conversion.
02
Segmentation is key to serving different buyer types (first-time, repeat, gift) without losing clarity or charm.
