In email & SMS driven revenue in the first 2 months
Here’s what I handled:
Welcome series expansion and optimization.
Black Friday campaign strategy for email and SMS.
Flow updates to reflect the seasonal offer and improve conversion during the sale period.
Browser abandonment and abandoned checkout improvements.
Email copywriting and design refreshes to better match the brand and product value.
Signup form cleanup and list-building strategy.
Ongoing testing, including send-time experiments.
Strategic monthly ownership of email and SMS going forward.
Because the brand sells a single product, I focused heavily on finding different angles to present the same offer without repeating the content. That meant using educational content, FAQ-style emails, empathy-led messaging for parents, and clear explanations of how the product fits into daily routines.
Email share of revenue by mid-December
In email & SMS driven revenue in the first 2 months
Improved automations and better-performing campaigns
What I learned from working with Nesti:
01
A strong lifecycle structure can turn email into a reliable revenue channel, even for single-product brands.
02
Educational and empathy-driven content keeps one-SKU messaging fresh without feeling repetitive.
03
Seasonal campaigns (like Black Friday) work best when connected to long-term automation.
04
Regular testing (send times, creative variations) and monthly ownership help sustain performance growth.
