Ticket revenue from the April 6 Puff & Pose event
Here’s what I handled:
Designed branded landing pages and signup funnels for event RSVPs
Built a Puff & Pose automation workflow with email follow-up sequences to warm leads post-signup
Created comment-to-DM automations to convert IG interactions into list subscribers
Wrote and designed 8–12 email campaigns monthly, focused on reactivating past leads and driving interest in upcoming events
Integrated a lead segmentation and follow-up logic to keep non-buyers in play for future promotions
Ticket revenue from the April 6 Puff & Pose event
Revenue from 132 tickets sold at the April 20 brunch
Revenue from the May 4 Puff & Pose Yoga event
Open rate on follow-up emails
Click-through rate on follow-up emails
What I learned from working with Staylyfted:
01
Automation frees up manual marketing efforts and helps convert event interest into consistent sales.
02
Branded funnels and structured follow-ups nurture community-driven audiences more effectively than social posts alone.
03
Comment-to-DM automations bridge the gap between engagement and conversion for experiential brands.
